Consumer duty
Guiding you through the complexities of regulation, with a clear focus on delivering the four key outcomes the FCA expects from firms.
Consumer Duty and why it matters
The FCA is committed to ensuring that every firm involved in producing or distributing financial products - advisers like you, and providers like us - puts consumer protection first. To set clear expectations, they introduced the Consumer Duty.

This framework focuses on delivering good outcomes for customers across four key areas: price and value, consumer understanding, products and services, and consumer support.
This section provides oversight and governance summaries outlining our products’ target markets, key features, and associated risks.
These summaries are designed to help you meet your obligations under the Consumer Duty regulations.
These summaries are designed to help you meet your obligations under the Consumer Duty regulations.
Firms must show that their charges offer fair value between lifetime costs and the benefits a customer can reasonably expect to receive.
The FCA advises considering both the cost to provide the service and market comparisons.
These summaries provide you with practical guidance and support.
The FCA advises considering both the cost to provide the service and market comparisons.
These summaries provide you with practical guidance and support.
We've partnered with Dr Richard Whittle to show how behavioural economics can support better outcomes for your clients.
Additional resources from the FCA
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The information on this page is intended for professional advisers only.